A series of HTML5 display banners created for SoFi’s Core ETFs product line.
The campaign combines custom 3D visuals, clean brand-aligned motion, and clear financial metaphors designed for performance media placements.
The visual system is built around simple, recognizable financial metaphors:
balance, diversification, growth, and portfolio structure. All 3D assets were designed specifically for this campaign to ensure clarity, consistency, and strong brand recognition across formats.
The motion is intentionally subtle — focused on hierarchy, pacing, and readability — making the banners suitable for both premium and performance-driven inventory.
Delivered as scalable HTML5 units across multiple Google Ads formats, with matching static native assets.
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