BetaShares HACK — Cybersecurity ETF HTML5 Campaign
Security-Focused Display Campaign for Performance Media
A series of HTML5 display banners created for BetaShares’ HACK
Cybersecurity ETF. The campaign focuses on communicating core cybersecurity themes — protection, digital infrastructure, and technological resilience — through edited raster imagery, vector overlays, and restrained motion design optimized for performance placements.
Concept & Visual Direction
The visual direction is built around recognizable cybersecurity symbols: digital locks, secure access, encrypted data flows, and system protection.
Stock-based raster illustrations were selectively edited and enhanced with custom vector elements, lighting accents, and brand-aligned color grading to create a cohesive, technology-driven look across formats.
Motion is intentionally subtle and functional, reinforcing hierarchy and message clarity while keeping the banners suitable for scalable programmatic and performance-focused inventory.
Delivered as scalable HTML5 units across multiple Google Ads formats, withmatching static native assets.
High-impact HTML5 banners for a crypto casino brand with bold, attention-driven visuals.
High-impact HTML5 banners for a crypto-based online poker platform.
Stock-based 3D visuals refined and animated into performance-ready HTML5 banners for a robotics and AI investment theme.
Custom 3D visuals and performance-ready HTML5 banners for a modern U.S. fintech brand.
High-impact static visuals for a casino brand, focused on bold composition, lighting, and conversion-driven messaging.
High-impact HTML5 banners for a crypto casino with aggressive bonuses and instant gameplay messaging.
Localized HTML5 banners and static creatives for an Asian-focused online casino brand.
High-impact HTML5 banners built around speed, instant payouts, and aggressive casino offers.
Crypto-first HTML5 banners with bold offers and high-impact digital visuals.
HTML5 display banners with custom vector and raster visuals for a Web3 investment product.