BetaShares Robotics & AI ETF
HTML5 Display Banner Campaign
A series of HTML5 display banners created for BetaShares’ Robotics & AI ETF (RBTZ).
The campaign adapts and refines stock 3D illustrations into clear, investment-focused visuals, combining thoughtful art direction, brand-aligned color grading, and calm, readable motion for financial media placements.
Concept & Visual Direction
The visual system is built around recognizable representations of robotics and artificial intelligence — robotic hands, analytical interfaces, and humanoid forms — framed as symbols of long-term technological progress rather than
speculative hype.
Stock 3D assets were carefully selected, reworked, and color-graded to match the BetaShares brand language and to maintain visual consistency across all formats.
Delivered as scalable HTML5 units across multiple Google Ads formats, withmatching static native assets.
Motion & Execution
Animation is intentionally restrained, focusing on hierarchy, pacing, and message clarity.
All units were delivered as scalable HTML5 banners across standard Google Ads formats, supported by matching static native assets.
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