Defiance Web 3.0 — HTML5 Banner Campaign
Web3 & Blockchain ETF Visual System
A series of HTML5 display banners created for Defiance’s Web 3.0 ETF.
The campaign uses custom vector and raster illustrations to communicate blockchain infrastructure, digital assets, and decentralized ecosystems in a clear, performance-oriented way.
Concept & Visual Direction
The visual system is built around abstract, crypto-native metaphors — blockchain layers, decentralized networks, token ecosystems, and data flow.
Custom vector and raster assets were developed and refined to maintain visual consistency, scalability, and strong brand alignment across formats.
Motion design is deliberately restrained, focusing on hierarchy, pacing, and readability rather than decorative effects — making the banners suitable for both premium and performance-driven inventory.
Delivered as scalable HTML5 units across standard Google Ads formats, with matching static native assets.
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